Ducati Redesigned Website
Ducati Redesigned Website
Ducati Redesigned Website
A cinematic concept reimagining Ducati’s digital presence — designed for thrill, speed, and emotion.
UI/UX Design
UI/UX Design
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Framer Website
Framer Website
Overview
Ducati’s legacy is built on speed, precision, and adrenaline. This concept project reimagines how that energy translates into a digital experience. The goal was to create a bold, cinematic website that feels as powerful as the machines it showcases. From the first scroll to the last frame, every element is designed to immerse users in the Ducati universe.
Team
Principal Product Designer
James Rhodes
Principal Product Designer
James Rhodes
Principal Product Designer
James Rhodes
Deliverables
Visual Identity Direction
Interactive Website Concept
Custom Product Showcase UI
Mobile-first Experience Design
Hero Animations & Cinematic Styling
Component-based Framer Layout
This is exactly how a Ducati site should feel — fast, emotional, and unforgettable.
This is exactly how a Ducati site should feel — fast, emotional, and unforgettable.
This is exactly how a Ducati site should feel — fast, emotional, and unforgettable.
Marco Lenzi
Global Brand Director
Marco Lenzi
Global Brand Director
Marco Lenzi
Global Brand Director
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Website Design & Development
Developed in Framer, the prototype is fully interactive and optimized for high-performance browsing. Modular sections allow for real-world scalability, while transitions and animations elevate the brand’s digital persona. Every interaction is tuned for cinematic flow, reflecting the velocity and detail Ducati is known for.
01/
Website Design & Development
Developed in Framer, the prototype is fully interactive and optimized for high-performance browsing. Modular sections allow for real-world scalability, while transitions and animations elevate the brand’s digital persona. Every interaction is tuned for cinematic flow, reflecting the velocity and detail Ducati is known for.
More projects
More projects
FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a Studio Membership?
01
Each membership includes prioritized access to our design team, unlimited requests, and fast turnarounds. We cover ongoing site updates, new page designs, branding touch-ups, and anything else you need to keep your site fresh and performing.
How long does a project typically take?
02
Most full websites go live within 2 to 4 weeks. Our process is designed to move quickly without cutting corners. You’ll get structured check-ins, clear timelines, and async reviews that keep things flowing.
Can I make changes after the site launches?
03
Absolutely. Every site comes with 30 days of post-launch support. If you’re on a membership, you can request updates anytime—new pages, revisions, design improvements, or added features.
What do I need to provide before we start?
04
Just the essentials. A rough outline of your goals, any existing content or assets, and a quick kickoff call. We handle the rest, including layout, copy refinement, visuals, and overall experience design.
Do you work with global clients?
05
Yes, all of our systems are designed to work seamlessly across time zones. Whether you're based in Toronto or Tokyo, you'll get the same high level of support and delivery.
What’s included in a Studio Membership?
01
Each membership includes prioritized access to our design team, unlimited requests, and fast turnarounds. We cover ongoing site updates, new page designs, branding touch-ups, and anything else you need to keep your site fresh and performing.
How long does a project typically take?
02
Most full websites go live within 2 to 4 weeks. Our process is designed to move quickly without cutting corners. You’ll get structured check-ins, clear timelines, and async reviews that keep things flowing.
Can I make changes after the site launches?
03
Absolutely. Every site comes with 30 days of post-launch support. If you’re on a membership, you can request updates anytime—new pages, revisions, design improvements, or added features.
What do I need to provide before we start?
04
Just the essentials. A rough outline of your goals, any existing content or assets, and a quick kickoff call. We handle the rest, including layout, copy refinement, visuals, and overall experience design.
Do you work with global clients?
05
Yes, all of our systems are designed to work seamlessly across time zones. Whether you're based in Toronto or Tokyo, you'll get the same high level of support and delivery.
What’s included in a Studio Membership?
01
Each membership includes prioritized access to our design team, unlimited requests, and fast turnarounds. We cover ongoing site updates, new page designs, branding touch-ups, and anything else you need to keep your site fresh and performing.
How long does a project typically take?
02
Most full websites go live within 2 to 4 weeks. Our process is designed to move quickly without cutting corners. You’ll get structured check-ins, clear timelines, and async reviews that keep things flowing.
Can I make changes after the site launches?
03
Absolutely. Every site comes with 30 days of post-launch support. If you’re on a membership, you can request updates anytime—new pages, revisions, design improvements, or added features.
What do I need to provide before we start?
04
Just the essentials. A rough outline of your goals, any existing content or assets, and a quick kickoff call. We handle the rest, including layout, copy refinement, visuals, and overall experience design.
Do you work with global clients?
05
Yes, all of our systems are designed to work seamlessly across time zones. Whether you're based in Toronto or Tokyo, you'll get the same high level of support and delivery.
Get In Touch
DESIGN WITH CONFIDENCE, LAUNCH WITH IMPACT
Whether you need a stunning website, a cohesive brand identity, or ongoing design support, our EMBK packages have you covered.
Get In Touch
DESIGN WITH CONFIDENCE, LAUNCH WITH IMPACT
Whether you need a stunning website, a cohesive brand identity, or ongoing design support, our EMBK packages have you covered.
Get In Touch
DESIGN WITH CONFIDENCE, LAUNCH WITH IMPACT
Whether you need a stunning website, a cohesive brand identity, or ongoing design support, our EMBK packages have you covered.