OpenReel Product and Web Design
OpenReel Product and Web Design
OpenReel Product and Web Design
A complete design transformation. We rebuilt OpenReel’s product UI from the ground up.
UI/UX Design
UI/UX Design
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Prototyping
Prototyping
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Framer Website Development
Framer Website Development
Overview
OpenReel came to us at a pivotal stage of growth, looking to elevate both their product experience and brand presence. Their existing platform lacked visual cohesion and consistency across user touchpoints. Our task was to lead a full UI redesign of the product, implement a scalable design system, and craft a high-impact marketing site that could communicate their value to enterprise clients with clarity and confidence. Built entirely in Framer, the final website brought together editorial storytelling and interaction design to create a standout digital presence.
Team
Principal Product Designer
James Rhodes
Principal Product Designer
James Rhodes
Principal Product Designer
James Rhodes
Deliverables
Full product UI redesign
Scalable design system
Interactive high-fidelity prototypes
Enterprise-grade marketing website (Framer)
Visual identity refinement
Developer-ready design files
Creative direction and brand art direction
The entire product feels elevated. Our team moves faster, and the new site finally reflects the level we’re operating at.
The entire product feels elevated. Our team moves faster, and the new site finally reflects the level we’re operating at.
The entire product feels elevated. Our team moves faster, and the new site finally reflects the level we’re operating at.
Joe Mathew
CEO of OpenReel
Joe Mathew
CEO of OpenReel
Joe Mathew
CEO of OpenReel
01/
BRANDING
We refined OpenReel’s visual identity to better align with the sophistication of their product and target audience. The updated system introduced consistent typography, color, and layout principles that carried seamlessly across product, marketing, and investor-facing materials. The result is a brand that feels sharper, more premium, and built for scale.
01/
BRANDING
We refined OpenReel’s visual identity to better align with the sophistication of their product and target audience. The updated system introduced consistent typography, color, and layout principles that carried seamlessly across product, marketing, and investor-facing materials. The result is a brand that feels sharper, more premium, and built for scale.
02/
UI/UX Design
We led a complete redesign of the OpenReel product interface, focusing on clarity, usability, and visual precision. Every screen was restructured to improve navigation, reduce friction, and elevate the overall user experience. Paired with a flexible component system, the new design makes the platform more intuitive for users and faster for the internal team to scale.
02/
UI/UX Design
We led a complete redesign of the OpenReel product interface, focusing on clarity, usability, and visual precision. Every screen was restructured to improve navigation, reduce friction, and elevate the overall user experience. Paired with a flexible component system, the new design makes the platform more intuitive for users and faster for the internal team to scale.
03/
FRAMER WEBSITE
We designed and developed a high-performance marketing site in Framer that reflects OpenReel’s new visual direction and product sophistication. Built for clarity and speed, the site features cinematic visuals, smooth interactions, and modular layouts that make it easy for the team to update as they grow. Every page was crafted to support conversion, from enterprise lead capture to investor storytelling.
03/
FRAMER WEBSITE
We designed and developed a high-performance marketing site in Framer that reflects OpenReel’s new visual direction and product sophistication. Built for clarity and speed, the site features cinematic visuals, smooth interactions, and modular layouts that make it easy for the team to update as they grow. Every page was crafted to support conversion, from enterprise lead capture to investor storytelling.
More projects
More projects
FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a Studio Membership?
01
Each membership includes prioritized access to our design team, unlimited requests, and fast turnarounds. We cover ongoing site updates, new page designs, branding touch-ups, and anything else you need to keep your site fresh and performing.
How long does a project typically take?
02
Most full websites go live within 2 to 4 weeks. Our process is designed to move quickly without cutting corners. You’ll get structured check-ins, clear timelines, and async reviews that keep things flowing.
Can I make changes after the site launches?
03
Absolutely. Every site comes with 30 days of post-launch support. If you’re on a membership, you can request updates anytime—new pages, revisions, design improvements, or added features.
What do I need to provide before we start?
04
Just the essentials. A rough outline of your goals, any existing content or assets, and a quick kickoff call. We handle the rest, including layout, copy refinement, visuals, and overall experience design.
Do you work with global clients?
05
Yes, all of our systems are designed to work seamlessly across time zones. Whether you're based in Toronto or Tokyo, you'll get the same high level of support and delivery.
What’s included in a Studio Membership?
01
Each membership includes prioritized access to our design team, unlimited requests, and fast turnarounds. We cover ongoing site updates, new page designs, branding touch-ups, and anything else you need to keep your site fresh and performing.
How long does a project typically take?
02
Most full websites go live within 2 to 4 weeks. Our process is designed to move quickly without cutting corners. You’ll get structured check-ins, clear timelines, and async reviews that keep things flowing.
Can I make changes after the site launches?
03
Absolutely. Every site comes with 30 days of post-launch support. If you’re on a membership, you can request updates anytime—new pages, revisions, design improvements, or added features.
What do I need to provide before we start?
04
Just the essentials. A rough outline of your goals, any existing content or assets, and a quick kickoff call. We handle the rest, including layout, copy refinement, visuals, and overall experience design.
Do you work with global clients?
05
Yes, all of our systems are designed to work seamlessly across time zones. Whether you're based in Toronto or Tokyo, you'll get the same high level of support and delivery.
What’s included in a Studio Membership?
01
Each membership includes prioritized access to our design team, unlimited requests, and fast turnarounds. We cover ongoing site updates, new page designs, branding touch-ups, and anything else you need to keep your site fresh and performing.
How long does a project typically take?
02
Most full websites go live within 2 to 4 weeks. Our process is designed to move quickly without cutting corners. You’ll get structured check-ins, clear timelines, and async reviews that keep things flowing.
Can I make changes after the site launches?
03
Absolutely. Every site comes with 30 days of post-launch support. If you’re on a membership, you can request updates anytime—new pages, revisions, design improvements, or added features.
What do I need to provide before we start?
04
Just the essentials. A rough outline of your goals, any existing content or assets, and a quick kickoff call. We handle the rest, including layout, copy refinement, visuals, and overall experience design.
Do you work with global clients?
05
Yes, all of our systems are designed to work seamlessly across time zones. Whether you're based in Toronto or Tokyo, you'll get the same high level of support and delivery.
Get In Touch
DESIGN WITH CONFIDENCE, LAUNCH WITH IMPACT
Whether you need a stunning website, a cohesive brand identity, or ongoing design support, our EMBK packages have you covered.
Get In Touch
DESIGN WITH CONFIDENCE, LAUNCH WITH IMPACT
Whether you need a stunning website, a cohesive brand identity, or ongoing design support, our EMBK packages have you covered.
Get In Touch
DESIGN WITH CONFIDENCE, LAUNCH WITH IMPACT
Whether you need a stunning website, a cohesive brand identity, or ongoing design support, our EMBK packages have you covered.